![]() ![]() Even though the screenshot was found, the static image did not provide any digital data for relevant actions in the smartphone - for instance users had to memorize the info on the screenshot and search more relevant content again. Handy screenshots led to countless images in Gallery, which caused users hard to locate the needed screenshot. What pain points did Indonesians have in storing and retrieving? Besides, with the unstable, slow, and limited data plan, they were more inclined to capture online live through an offline screenshot instead of a hyperlink, which might cost forever loading. Screenshots was a quick and universal tool to grab information across apps. “Almost everything I screenshot,” said one of our participants.Īs the answers from the interviews analyzed, their screenshot behavior and pain points gradually emerged in each step of the screenshot process, including triggering, storing, and retrieving.Īpps provided a better experience than websites, even better prices in some e-commerce apps. The entire research trip confirmed our observation about the screenshots to Indonesians: By co-operating and referring to the evolving UX wireframe, everyone showed their capabilities simultaneously.Įach participant took various tasks for us to understand and learn their feelings, thoughts, and behaviors, such as demoing screenshots, prioritizing top features, etc. ![]() After the collaborative workshop with engineers on the early design and continuous feasibility check, I used Figma, a collaborative design tool, to quickly develop fundamental information architecture and interaction details. Furthermore, they could get back to online sources through collected screenshots.Īt that time, we have to make our ideas tangible for testing. With all the validated assumptions, we concluded to develop an app to help Indonesians make good use of screenshots as a quick, universal information manager across various online sources. The screenshot was the existing and dominant tool they got used to capturing everything beyond shopping needs. Out of our expectation again, how Indonesians used screenshots was still the highlight of the survey results. The result revealed that the high demands for the first two ideas but the last one required further validation for the potential needs. Left to right: Universal wish list, Organized wish list, and Social wish list To have each member from different disciplines become familiar with the knowledge, we held a workshop to develop the problem statement and persona to represent what we have learned from our research. With so many different things going on, knowing how to prioritize effectively can be a real challenge. Screenshot always served as a dominant tool to fulfill most needs, like keeping wish lists, promotions, shopping history, and cash flows, which was really out of our expectation. Surprisingly, the most significant pattern was that The surveys offered us fundamental knowledge covered from their daily life to specific shopping behaviors across genders, ages, and monthly spending, etc. Around 200 participants, online shoppers, were recruited for each survey. User journey is a sequence of events a user may take or interact with something to reach their goalĪccording to the shopping journey, we synthesized five general directions for further exploration:įor each track, we validated assumptions by quantitative questionnaires via JakPat, a mobile survey service in Indonesia.
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